Your concepts.
I'll improve your ideas and add my own.
I’ll make your work
better. Fast.
Give me the deck, the concepts, the copy or the pitch you've got. I'll find what's missing, sharpen what's working and push the whole thing further—in one day.
When good isn’t good enough.
For more than 20 years, I’ve been the freelance creative that agencies bring in when the work has to be better. I’m the person behind the scenes helping sharpen the idea, fix the deck, strengthen the pitch or find the line that finally makes it all click. Dozens of agencies. Hundreds of clients. Award-winning work. And a long history of making good work noticeably better.
Bring me in
When the work is
not quite there yet.
When the deck has to go out
tomorrow.
When everyone's been looking at it
too long.
I will fix what's not working.
Your deck.
I'll sharpen the story, headlines and ideas.
Your copy.
I'll make it tighter and harder to ignore.
Your pitch.
I'll sharpen the story and ideas to help you win.
Work made better.
Four quick examples of what that looks like.
Diageo Whiskey
Finding the big opportunity in a small assignment.
The ask: An aisle reinvention for whiskey.
The challenge: Retailers hardly ever buy aisle reinventions.
The answer: The Whiskey Five. A simple flavor system that sold a lot of whiskey.
500+ accounts. Effie winner.
Cincoro Tequila
Finding the line that makes everything work.
The ask: A tagline for a new luxury tequila owned by Michael Jordan.
The challenge: This was round two, and nothing had survived from round one.
The answer: Life Well Played. A brand tagline with an actionable point of view.
One line became the campaign platform.
Aflac
Know when the first answer is no longer the right answer.
The ask: Bring an Aflac idea to life as a brand experience.
The challenge: COVID changed the world, and the original creative approach no longer made sense.
The answer: The Park Bench. A more human animated story built for the moment. My role: Story Consultant.
Better work sometimes starts with changing your mind.
Logitech
Make complicated work sound human.
The ask: Develop B2B campaign ideas for Logitech computer peripherals.
The challenge: Functional products and procurement language made the category easy to explain and hard to care about.
The answer: Human truths, sharper concepts and copy that sounded like people talking to people.
B2B that doesn't sound like B2B.
Simple pricing
You choose how much help you need.
Half-Day Sprint
$500
A concentrated burst of senior creative thinking for concepts, copy, decks, pitches, campaign development or whatever needs to get better.
Reserve Half-Day — $500 →Full-Day Rescue
$900
For the bigger push: the presentation is looming, the team is stuck, or the assignment needs enough attention to materially change where it lands.
Reserve Full Day — $900 →“His writing skills are only second to his concepting and brainstorming skills. Steven is my first call when I need help.”
— Dan Streety, Executive Creative Director
“We appreciate the lack of ‘hand-holding’ needed… he just gets it.”— Ted Keifer, Creator & Concept Director
“He helped us deliver a proposal that was immediately elevated to the C-level.”— Melinda Cragan Lindland, Managing Director